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Commence – Best CRM for Lead Management 2013

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Differentiating one CRM solution from another can be a challenging exercise. If lead generation, lead qualification and lead management are a priority for you, Commence CRM has risen above the pack with a solid robust offering that is delivering substantial value to customers.

Commence starts by integrating your website to the leads center in their CRM system. This is achieved by simply placing a lead capture form on your website.

‘Contact Us’ form on your website captures Lead data

Behind the scenes, data from your web form is matched to fields on the Lead Contact form in the Commence CRM system.

Custom fields and multiple forms are supported

Leads are then automatically transferred into the CRM system where they can be assigned and distributed to the appropriate regional sales representative.

Data from your webform fills out the Lead form in CRM

Once in the Commence CRM system, the leads are qualified via the use of an automated business process built into the system.  The automated process consists of a set of pre-defined questions or criteria. Based on the sales representative’s response the lead is then color coded; red for ‘highly qualified’, yellow for ‘needs further review’ and blue for ‘not qualified at this time’.  The color coding serves two valuable purposes. First, it ensures that your sales team is laser focused on the most highly qualified opportunities. Secondly, it enables sales management to see an immediate snapshot of the number of qualified leads and who’s working on them.

This unique structured approach to lead qualification and lead management has resulted in higher and faster close ratios and highly accurate monthly and quarterly sales forecasts.  It’s clear that Commence CRM has produced a golden nugget here that differentiates it from competitive CRM offerings while providing extensive value to any size business. Visit www.commence.com and ask for a free trial.


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